Brand Personality is a set of human characteristics connected with a brand. You almost think of a person inside the brand. How they act what they say and what they do. Some of the factors that can effect the personality of a brand is:
Gender
Age
socio-economic class
psychographic
emotional characteristics
Examples:
Axe
Seduction
Masculinity
Dove
• Feminine
• Soft and friendly
West 49
• Skateboarding
• Snowboarding
In consumer’s mind, these impressions merge to form an overall concept of what to expect from brands. Personality of a person is affected by everything associated with them - friends, neighborhood , activities, clothes etc. This is the same for Brand Personality too.
No comments:
Post a Comment