Brand loyalty is the key factor for a company to be successful with there consumers. When dealer with a product you want to the consumer to see it as the best one out there. Creating a loyalty with the consumer will create repeat purchases. You can only gain true brand loyalty when the consumer has a real want for this product. The consumer will not want to use any other product even if it has some comparisons.
Another factor that can affect a company would be word of mouth. This can either help or hurt the company.
MAC VS PC
A great example would be Mac VS Pc. I am a Mac user, and before I used PC because thats what computer my parents bought for the family computer. When I came to college they recommended a Mac for this program. I have always heard amazing things about the brand and the quality of the products. After using my Mac book pro for almost 3 years, I could never see myself using anything else. They have gained my loyalty with great products, and the actually use and design of the computer.
Other consumers may feel the totally opposite, and like Pc better. The consumer might see Mac over rated, and not as high quality. I don’t know why they think that, my opinion still stands with Mac’s being a better product.
When it comes to purchasing anything else for your computer, you'll look for Mac products. This will be repeat buyers and increase the usage rate of that consumer.
A company can gain new consumers every time they introduce a new product to the line. With the right approach and marketing used.
Over Thanks giving weekend I went to the apple store for one the first times in awhile. It was super busy in there, and lots of customers. If you need help with a product you already have you have to book an appointment. With all the busy bodies, you always feel like something is going on. The employees reflect the brand, by being knowledgeable, friendly and get to know you.
ReplyDeleteNow switching over to PC, they don't even come close to provide the same experience. If someone wanted to purchase a PC they would go to Best Buy, Future shop etc. These are just locations that carry the products among a variety of other products. The employees only know some information on them but need to know the other products in the store that may not be PC.
In the end, MAC provides everything that the consumer wants, needs and gets.