Brand extension

The decision to use a popular brand name for a new product entry in an unrelated product category.
 

The Top Brand Extensions.

    •    best overall brand extension – Iams pet insurance

    •    best liquor brand extension – Starbucks coffee liqueur

    •    best co-branding/ingredient branding – The Motorola ROKR phone with iTunes

    •    best extension of a magazine onto new platform – hardcover books from O, the Oprah magazine

    •    best furniture brand extension – Antiques Roadshow
 
    •    best extension of a not-for-profit – National Geographic

    http://www.brandxpress.net/2007/03/top-brand-extensions/



The Tide to Go stain removal pen

Tide to go stain removal pen is a excellent example of brand extension. Creating a new product which was in a different category but under the same brand name. I found it one of the most successful brand extensions, because of brand equity. Tide had made their brand image strong, and chosen by consumer.