Brand architecture
The relationship between a companies products, brands and sub-brands.
An excellent examples of this would be the company Hagen. This company specializes:
The relationship between a companies products, brands and sub-brands.
An excellent examples of this would be the company Hagen. This company specializes:
- Fish
- Bird
- Small animals
- Reptile
All Hagen products are related but they fall underneath the umbrella effect (Family Brand) . Brand architecture is needed in a company to organize the establishment. Hagen is a very recognizable company within the pet industry.
What ever kind of pet the customer is looking for they have product for that animal to.
Fish
- Rocks
- Plants
- Food
- food
- cleaner
- Tanks
- Filters
- accessories
Small Animal
- Food
- Treats
- Cages
- accessories
Repitel
- Heat lights
- Sand
- Food
- accessories
Bird
- Food
- Cages
- Treats
- accessories
Hagen creates quality products and goes over and above customer service. They’ve been clear and kept the brand within all sub-brands.
Hagen digs deep in the consumer wants and result in exactly what they want in the benefit. Consumer don't second guess if Hagen is the product for the animal.
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